Gingerbread

Increasing Gingerbread's income from corporates

Gingerbread, the single parents’ charity, was looking to generate more income by developing new and sustainable corporate partnerships.  Following in-depth research with a range of companies and an analysis of best practice in the sector, we made clear recommendations for a new strategy enabling the charity to focus its efforts and build more mutually beneficial corporate partnerships and generate more income.

“We were delighted with the work Justin and Richard did for us and the way they did it. They provided us with clear, cogent recommendations and sensitively challenged the organisation when the insight they gathered was not necessarily what we wanted to hear!  I would recommend them to any charity seeking to improve its supporter relationships.”

Nigel Purkis, Deputy Chief Executive, Gingerbread.