Forum for the Future

Developing compelling fundraising propositions with Forum for the Future

We worked with Forum for the Future to ensure their new project was attractive to fundraising audiences. Initially the case for support was based on the technical and rational aspects of the project. Our approach was to take the perspective of the potential funder and support Forum to develop content that made the project more understandable, emotive and persuasive. This involved placing the project in its wider context, clarifying the problem it solves, articulating how it achieves the charity’s vision for a sustainable world, and describing the positive impact it makes.

“Fiveways provide a super service and helped us position a complex project for a Trust and Foundation audience. They give high quality, professional advice and are very easy to work with. I would recommend Fiveways to any charity seeking to improve its fundraising and make its work attractive to funders.”

Giles Bristow, Director of Programmes – Forum for the Future.