World Cancer Research Fund

Designing services to maximise impact at World Cancer Research Fund

We are helping the World Cancer Research Fund (UK) increase the reach and impact of its Health Information work.  We ran an interactive workshop to explore how activities could be designed and delivered more effectively by applying behaviour change principles and techniques. We are now supporting the charity to implement this new approach and increase the impact of its Great Grub Club Healthy Eating Programme.

“Richard delivered a highly engaging, relevant and practical session on behaviour change, tailored to our organisation’s needs. He has an excellent understanding of the voluntary sector environment and I would recommend him to any charity wanting to explore how behaviour change principles can increase their effectiveness and impact.”

Kate Mendoza, Head of Health Information, World Cancer Research Fund (WCRF UK).